Over the last week Hurricane Sandy tore into the East Coast and totally ravaged her way through the Caribbean and into New York and New Jersey. I was traveling to the West Coast on business when the hurricane hit, and I watched closely, keeping in contact with friends in New York and New Jersey for as long as they had a cell phone battery. Twitter and Facebook also kept me updated on what was going on as residents posted pics and updates. It also gave me the opportunity to see marketing at its best and worst. I’m in marketing and business development. It’s what I do for a living, and I’m pretty good at it. I also don’t think that you need to be good at it to know that a natural disaster is NOT the thing to try and capitalize on to drive sales. These people aren't worried about shopping. I watched in horror Monday as “Sandy Sales” popped up all over the web. 20% off for people stuck inside shopping, and special discounts for people on the East Coast. Because I bet t...
Shoes, fashion, kids, work and snark.